Based in Lithuania, notPerfectLinen is a family – run online store that creates and sells linen cloth products on Etsy.
They are all about ensuring quality, promoting transparency, enforcing sustainable practices and ethical fashion approach.
The objective was to create bright, minimal and neutral-toned website in correlation with their aesthetics.

The main challenge was to manage, structure and move a huge amount of content from one platform, to completely new and custom-made one.
There were many things that once were a part of the description and
now are the actual design elements with their separate style and functionality.

This design was created while working for the digital agency “MB Adisoftas”