Optimal Business Choice is a finance and accounting service provider.

They are the gurus of how to create and maintain your business and will help you anytime, anywhere.

The goal was to create a modern-looking and bright design to help communicate trust and authority in a traditional, highly-regulated industry.
The colour palette consists of a cool blue and grey colours, with a dash of white colour for the accents. This creates an impression of trust and strength of being the experts in this industry. The simplicity of the layout and colour palette represents a simple, yet traditional user experience.

This design was created while working for the digital agency “MB Adisoftas”